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/ HEALTHCARE — PRODUCT DESIGNGSK / NAVIGATOR

GSK
Navigator_

AI-powered support for pharmaceutical field teams.
01 / RecordCapture the HCP conversation.
02 / SummariseTurn dialogue into actions.
03 / LearnImprove the next interaction.
Pharmaceutical field representative speaking with a physician as Navigator records the consultation on a tablet displaying the actual recording interface

Meet Jane — pharmaceutical representative journey

GSK / NAVIGATORFIG.01 / HUMAN_SYSTEM
THIS IS A DAY IN HER LIFE.
01/06PREPARE

GET UP AND PREPARE FOR THE DAY'S DOCTOR VISITS.

WHAT JANE NEEDS TO DO
    WHAT GETS IN THE WAY
      DESIGN OPPORTUNITYGIVE JANE A SINGLE PLACE TO UNDERSTAND EACH HCP BEFORE A VISIT.
      A DAY IN THE LIFE / 01 / 06
      02 / PRODUCT_IN_CONTEXTHOW NAVIGATOR WORKS

      From conversation
      to improvement.

      One connected workflow: capturing an interaction, making sense of what was discussed, and learning how to improve.

      01 / CAPTURE

      Focus on the conversation.

      Navigator captures the HCP interaction with consent, giving representatives a structured starting point for post-call reflection.

      Navigator's recording screen on a tablet during a healthcare meeting
      01 / RECORD — IN SITU
      03 / EXPERIENCE_DESIGNFROM RESEARCH TO DECISIONS

      /03   DESIGN PROCESS

      Experience
      design.

      Bringing field evidence together across markets and disciplines to turn recurring needs into product priorities, testable decisions and a shared plan.

      Cross-market evidence from Brazil, Italy and the UK, synthesised across sales reps, medical reps, managers and business excellence into themes, priorities and design decisions
      FIG. 03.01CROSS-MARKET EVIDENCE → SHARED THEMES → PRIORITIES → DECISIONS
      Seven-stage iterative design and testing workflow, from planning and prototyping through team review, Maze testing, synthesis and product iteration
      FIG. 03.02PLAN → PROTOTYPE → REVIEW → REFINE → TEST → SYNTHESISE → ITERATE
      04 / WIREFRAMING_AND_PROTOTYPINGDESIGN EVOLUTION / 2023—2026

      /04   DESIGN PROCESS

      Wireframing &
      prototyping.

      Working from early Veeva interactions through successive feature explorations, release waves and a growing component system. The boards below show the breadth of the work rather than a single polished screen.

      FIG. 04.01EARLY WORKFLOW EXPLORATION
      FIG. 04.02RELEASE & FEATURE ITERATIONS
      FIG. 04.03PROTOTYPE EXPLORATIONS
      FIG. 04.04COMPONENTS & RELEASE WAVES
      Navigator — original interface
      Original Navigator interface screenshot
      DESIGN BOARD
      Expanded Navigator design board